Menno van Ginkel
For over a decade, I have been compounding knowledge about how sustainable life in the 21th century can look. Socio-technological innovation, circular business models, and new collaborative relationships are essential in this new brave world. A strong progressive and holistic vision for the future characterizes me.
I have worked in the field of digital communication, branding and multimedia design for over five years. Today’s internet and brand-oriented society is native code to my thinking. With both technical and creative skills, I have an interest in data analysis, information design, and human-machine interaction.
During my studies at Utrecht University about sustainable business, socio-technical transitions and innovation management, I focused on the food transition which a special emphasis on short food supply chains. For my master’s thesis, I have conducted a near year-long research, studying network formation processes and actor roles in the emerging urban farming niche. I’m very interested in collaborative networks and collective action, and how new organizational structures and technologies such as platform cooperatives and blockchain can facilitate more transparency and openness in food supply chains
I take a holistic and data-driven ecosystem approach towards the sustainable food transition, considering a wide range of technological possibilities and industry trends. By combining technologies and partnerships in novel ways, innovation and positive impact can be realized.
Next to working as a data analyst for the Netherlands Enterprise Agency (RVO) in the field of regional sustainable development, I am also involved in a project of the Taskforce Korte Keten, in which we aim to build a blockchain-based solution that stimulates more data sharing and transparency in short food chains.